Still a Classic

Last winter I went to my husband and told him that as a brand, we really need to update our image.
“We need to refresh, we need a new look.” I said.

He was not convinced. “I like our look. It’s Classic.” He replied.

“You are just going to have to trust me.” I said.
He relented, with trust in the fact that through our 20 year relationship, of the 2 of us, I have been the one who made a living out of creating looks. My mission begins.

How do you re-launch an already very successful and trusted brand with a very recognized and well known name in its field? Honestly, I was not sure.

I had to think about what it was we were missing. I had to think about who our client is today. Then I had to think about what it is that we offer and what it was that we may need to change.
Immediately I realized that we needed to update our logo. We also needed a larger presence on social media and our website was in a major need of an overhaul. Aside from that and what comes along with it, like marketing materials and such, there was not a whole lot more to do.

You see, there is nothing wrong with a “classic”. Everyone loves a “classic.

Like the guy who is fortunate enough to find a 1965 Shelby Mustang. Everything under the hood is original and in mint condition. She is purring fine! All she needs is a little paint and polish, but every one knows that is a sweet kick ass car! That is a classic!

Like that pair of Levi 501 jeans. Been around for forever. Every once in awhile, they get a fresh look, but they still have that classic feel and look great every time you put them on. That is a classic!

The point is, there is not a whole lot you have to do to update a “classic.” The good stuff is there. You just shine it up a little. The best part about a “classic” is, every time you try it out, you will never be disappointed.

So here we are, a new look but still the same great service, and great tasting food, (with some new options for you as well) that you have trusted for years.

There is absolutely nothing wrong with a “classic!”